A glossary of common and commonly confused TV advertising terms. Get a better understanding of TV vocabulary to assist in making decisions on TV advertising.

Dave Morgan joins The Conversational Podcast with Julie Roehm to peel back years of corporate experience to reflect on his small-town origins in Western Pennsylvania where the deer…

A national TV Network therefore wanted to increase consumption of its content through a TV Everywhere app. They needed an efficient way to find viewers beyond those they were able …

Simulmedia’s invention has now enabled your brand budget to select your strategic target audience, find them in broad-based, non-addressable media, iterate until you’re satisfied, …

New Simulmedia and Kochava partnership enables brands to activate TV media plans that are based on the networks, dayparts and programs their mobile consumers are actually watching.

Forward-thinking linear TV networks have started to embrace technology that eliminates time-consuming communication and workflow between buyers and sellers. This ‘automated’ workfl…

Simulmedia has partnerships with several data-driven agencies who, upon seeing the power of Simulmedia’s advanced TV tech and access to inventory, have taken the leap into TV and b…

CBS and Simulmedia have partnered to explore the reach and frequency imbalance currently affecting TV advertising in this whitepaper.