Driving Reach and Awareness for Streaming Platform’s Original Series Launch
Reaching Target Audience for Original Series Launch
A streaming platform needed to build awareness and drive viewership for its highly anticipated sci-fi futuristic drama.
Launching in a competitive streaming marketplace where there was an influx of new, high-quality programming options, the client wanted to ensure the campaign would find new viewers interested in high production value sci-fi/fantasy shows.
Creating a Lookalike Audience For a TV Campaign Across 39 Networks
Simulmedia built a target audience comprised of P2+ audiences who watch Showtime, Cinemax, HBO or Epix and watch similar TV and film programming (e.g., The Walking Dead, The Expanse, Westworld, Doctor Who, Ad Astra, The Martian, Blade Runner).
Simulmedia then activated a TV campaign across 39 networks that drove guaranteed impressions against the target audience with the TV creative featuring “Stream on [Platform Name]” calls to action.
Simulmedia Delivered Guaranteed Impressions in Full
Simulmedia delivered guaranteed custom target audience impressions in full and reached 10% of the total custom audience. The show was renewed for a second season.
The streaming platform also placed the Simulmedia pixel on their website which provided insights on linear TV viewing behavior of their website visitors to inform targeting as well as helping measure the cost per site visit of $9.63.