The company had some success acquiring customers through digital advertising, however, their TV advertising, which was based on a contextual buying strategy, was not generating eno…

This mobile gaming company turned to Simulmedia to win back lapsed customers and acquire new players. Simulmedia solved for this by bringing a data-driven, targeted approach to TV …

In order to compete in the rising direct to consumer economy, established brands need to capitalize on their strengths while changing how they relate to their end consumers. The go…

Join Simulmedia's chief technology officer, Kyle Hubert, as he breaks down the difference between audience-based media planning and index-based planning.

Learn more about how preventing reach and frequency imbalances enables you to make your TV ad dollars go further and get better results from your campaigns.

This guide for marketers offers an analysis of TV viewing data at the individual and household level, as well as tips on how to benefit from the results.

While this global beverage company spends heavily in contextual advertising, they wanted to find a cost-efficient complement to reach more of their target audience across the rest …

Wondering about what audience-based planning is all about? Check out this blog for questions we get asked about audience-based planning for TV advertising.

We explore two schools of media planning to help you decide which approach will drive better results for your TV advertising.