Latest resources

5 Ways Video Advertising Will Radically Change by 2024

The video ad world will change more in the next three years than it has in the past 60. What was built originally as a brand-building channel has evolved into one of the most impor

Debunking the Top 4 Myths About TV & Video Measurement

We debunk the most common misconceptions about TV and video advertising around costs, measurement, campaigns goals and more.

As CTV Grabs Headlines, Roku Heats Up Linear With Nielsen Deal

Roku’s move, which will allow it to deliver dynamic advertising into linear TV programming, makes it clear that the company isn’t planning to sit back and wait for linear TV ad bud

Summer Reading for Better Understanding Media… and the Metaverse

The acceleration of digitally born trends in retail, gaming and social media is changing our world much faster than any could have anticipated before the pandemic. Dave Morgan shar

How Data-Driven TV Helped Harry & David Connect Families

How Simulmedia helped a gourmet food brand empower their customer data efficiently with TV advertising to reach consumers looking to show appreciation for mothers on Mothers day.

How Monster Outsmarts, Not Outspends, Its Competition

How the underdog of online career services is giving the goliaths a run for their money with only a fraction of their budgets.

How Performance Marketers Use TV Ads for the Ultimate Win

Learn how disruptive brands like Echelon Fitness are using the power of TV to drive lower-funnel actions like visits and sales, with transparency around metrics that show exactly h

How Haven Life “Insures” Growth Through Data-Driven TV Advertising

Haven Life needed a TV advertising solution to maximize the reach of their target audience and scale. Learn how Simulmedia helped in this case stud

Why Brands Use TV Advertising to Drive Customer Acquisition

Four reasons why brands say TV advertising is the most-trusted and effective advertising medium for reaching and acquiring customers.

The Remote Internship: How to Navigate Unprecedented Times as an Intern or Company

Marketing Intern Marissa Guzzo breaks down the most unique Simulmedia internship experience to date. Other interns sound off with their advice.