Diagnose the performance of your TV campaigns and see how you can evolve your advertising strategy.

Zicam’s VP of Marketing, Lori Norian, develops a smarter approach to TV advertising and drives huge growth for her business.

See how Zicam partnered with Simulmedia for their TV advertising to help them make the most of cold season. Explore now.

Marketers today are losing confidence in their ability to meet key goals, like reaching the right customers with their marketing efforts, or being able to understand or evaluate th…

An e-commerce company wanted to determine the difference in its TV advertising’s performance between a quarter when it ran with Simulmedia versus a quarter when it did not.

As Peter Drucker taught us, marketing is the distinguishing, unique function of a business. But how come so many advertisers don’t seem to make marketing a core competency?