Latest resources

TV Marketplace Update: The Latest Weekly Viewing Data

Get the latest changes in the linear TV advertising marketplace with our weekly updates on how TV viewing habits are changing.

Three Strategies That Can Make TV Advertising Work for You

TV advertising is a big investment and driving performance means doing it right. We break down 3 strategies.

Four Reasons Your TV Advertising Is Underperforming

See some of the most common issues with underperforming campaigns.

Simulmedia to Integrate Premium Video Game Ads, Welcomes EA’s Dave Madden to Lead the Efforts

Simulmedia is bringing in EA's Dave Madden to be EVP/Games & OTT and he will lead the strategic platform extension to integrate premium video ads into games.

What Sports Fans Are Watching When They're Not Watching Sports - Summer 2020

TV campaigns that run on Simulmedia’s ad platform drive more website traffic and app downloads and usage, resulting in more customers for our clients.

Simulmedia Drove Daily Viewership for Cable Network’s Programming

A cable network wanted to drive viewers to a daily block of programs on late at night. While it was currently doing some tune-in promotion already, it wanted to see if audience-tar

Navigating the Scatter Market Amidst Uncertainty

Whether you use TV advertising for customer acquisition, app downloads, site visits, or just increased audience reach, this whitepaper will help you nail the audience-based strateg

Should Social Advertising Be Held To The Same Standards As TV?

Simulmedia CEO Dave Morgan and company address Facebook's mishandling of hate speech and the Facebook boycott.

OTT and Linear TV: Determining Optimal Video Strategy

Download this white paper to learn about the ideal approach to managing your video ad budget across data-driven linear TV and streaming, also know as OTT.

How the Internet of Things is Poised to Tackle the World's Toughest Problems

We welcome Greg Kahn, CEO of the Internet of Things Consortium to discuss connected devices and they can empower during these uncertain times.