Latest resources

An Engineer’s Advice for Success and Fulfillment in Tech

Our very own Brikend Behrami discusses his journey to becoming a software engineer and shares his advice for success in tech.

Running Set Operations on Large Data Sets Efficiently

Using set operations on very large data sets presents a significant challenge. Click to learn more about how to use set operation efficiently in a Postgres.

Marketplace Update: The Optimal Balance of Linear TV and AVOD Budgeting

Given massive disruptions in TV viewing associated with COVID-19, media planners are asking us, What’s the optimal balance of spending on data-driven linear and AVOD?

Optimal Video Strategy Amidst Cord-Cutting & Canceled Sports

We analyzed both the available reach and impressions available to AVOD and data-driven linear TV.

Quantifying Audience Reach of Data-Driven Linear TV & AVOD

With all of the changes in TV viewing habits, including cord shaving, cord cutting, and the emergence of more over-the-air networks, we investigated how much reach brands and agenc

5 Advertising Perspectives You Need To Hear Before Planning Your Q3

Five perspectives from past Simulmedia Live guests to take to heart (and to your CMO) when mapping out your Q3 plans.

What Changing Consumer Behavior Means For Post-COVID Marketing

Brad Berens, Editor-in-Chief and SVP of the IAB, joined us to discuss how consumer behaviors are changing during the pandemic, and will be permanently changed after this passes.