The world of who buys and who sells media and marketing services is going to change dramatically over the next five years.

Many folks in our industry believe that the digital marketing supply chain needs to be rebuilt. It is convoluted. It is wasteful. For all of its sexy technology, it leaks money and…

See how Simulmedia's TV advertising resulted in more travelers booking with Choice Hotels. Explore the TV advertising hospitality case study now.

A large broadcast network needed to re-engage its program’s viewers after a 3-month mid-season hiatus. The network was also interested in seeing how Simulmedia performed compared t…

There is a lot of interest in bringing online advertising-like targeting to TV. But there are skeptics who wonder whether trying to cherry pick the right mix of TV shows to reach s…

TV advertising case study about how a Quick Service Restaurant was being outspent by the competition and needed a cost-efficient way to reach likely customers through TV advertisin…

TV advertising case study about a large cable network that increased ratings for the second season by targeting viewers of similar shows.