Media veteran Eric Fischer discusses how brands and their agencies should adjust to this new reality to get out-sized results from their media investments.

Jeff Jarvis joins us to explain the vital role advertisers have in supporting journalism when we need quality reporting more than ever - and why advertisers shouldn’t block ads fro…

Simulmedia is determined to help marketers by showing them it’s still very possible to reach their target audiences (better yet - even more of them) without live sporting events ac…

Campaign Diagnostics allows brands and agencies to use our TV attribution and reporting capabilities to help you analyze your campaign and find more pockets of opportunities for gr…

We run experiment selecting two highly sought-after audiences brands would likely reach during March Madness, and see how brands can reach these audiences across national TV for a …

David Kirkpatrick, Techonomy, covers the conflation of power of companies like Amazon, Facebook and Google, why digital marketers that rely on these entities time and time again re…

A glossary of common and commonly confused TV advertising terms. Get a better understanding of TV vocabulary to assist in making decisions on TV advertising.

Dave Morgan joins The Conversational Podcast with Julie Roehm to peel back years of corporate experience to reflect on his small-town origins in Western Pennsylvania where the deer…

A national TV Network therefore wanted to increase consumption of its content through a TV Everywhere app. They needed an efficient way to find viewers beyond those they were able …

Simulmedia’s invention has now enabled your brand budget to select your strategic target audience, find them in broad-based, non-addressable media, iterate until you’re satisfied, …

Marketing experts from MassMutual, Monster, and Camelot Strategic Marketing & Media discuss TV optimization strategies dependant upon brand goals, attribution best practices and pi…