Monster's Senior Director of Global Media discusses how he measures brand performance across channels, his advice for digital-first brands looking to TV for more scale, how he even…

We explore why overly aggressive attribution on TV happens, and we offer a better way of setting performance expectations related to your TV advertising.

New Simulmedia and Kochava partnership enables brands to activate TV media plans that are based on the networks, dayparts and programs their mobile consumers are actually watching.

Brands can now know what their digital users are watching on TV, and can buy a TV media plan to cost-efficiently reach the people who watch those networks and programs.

Forward-thinking linear TV networks have started to embrace technology that eliminates time-consuming communication and workflow between buyers and sellers. This ‘automated’ workfl…

Simulmedia has partnerships with several data-driven agencies who, upon seeing the power of Simulmedia’s advanced TV tech and access to inventory, have taken the leap into TV and b…

Simulmedia provides end-to-end solutions for TV advertisers, we decided to focus on what many consider the end of that process first: attribution. Specifically, we talked about the…

CBS and Simulmedia have partnered to explore the reach and frequency imbalance currently affecting TV advertising in this whitepaper.

The company had some success acquiring customers through digital advertising, however, their TV advertising, which was based on a contextual buying strategy, was not generating eno…