This mobile gaming company turned to Simulmedia to win back lapsed customers and acquire new players. Simulmedia solved for this by bringing a data-driven, targeted approach to TV …

On-demand webinar features Radha Subramanyam (Chief Research & Analytics Officer at CBS) and Matt Collins (SVP, Marketing at Simulmedia) as they reveal the imbalance of not enough …

In order to compete in the rising direct to consumer economy, established brands need to capitalize on their strengths while changing how they relate to their end consumers. The go…

The Super Bowl is a huge opportunity for advertisers, so we conducted an experiment to deliver a media plan that would reach more of a particular audience watching the Big Game but…

Join Simulmedia's chief technology officer, Kyle Hubert, as he breaks down the difference between audience-based media planning and index-based planning.

Learn more about how preventing reach and frequency imbalances enables you to make your TV ad dollars go further and get better results from your campaigns.

This guide for marketers offers an analysis of TV viewing data at the individual and household level, as well as tips on how to benefit from the results.

While this global beverage company spends heavily in contextual advertising, they wanted to find a cost-efficient complement to reach more of their target audience across the rest …

If you’re running addressable and want to reach more of your customers, data-optimized linear TV could be the answer.