Find Cost-Efficient National TV Complement to Contextual Advertising
While this global beverage company spends heavily in contextual advertising, they wanted to find a cost-efficient complement to reach more of their target audience across the rest of national TV.
Simulmedia Created Complex Lookalike Target For Campaign Across 25 Networks
Created a complex lookalike target based on age, gender, viewing behavior, and a combination of 20 MRI attributes.
After forecasting where to find the target on national TV, our plan ran on 25 additional networks.
Simulmedia Delivered on Guarantees to Grow Client’s TV Advertising ROI
Simulmedia met its guarantees, added a powerful complement to the beverage company’s base plan and increased the campaign’s ROI.