There are 1.4 million ads on TV every two weeks. TV advertising needs technology to help marketers and media planners reach their target audience.

Wondering about what audience-based planning is all about? Check out this blog for questions we get asked about audience-based planning for TV advertising.

We explore two schools of media planning to help you decide which approach will drive better results for your TV advertising.

If you’re looking to make your TV more accountable in 2018 and are searching for an Advanced TV solution, we’re here to help you differentiate between the different pitches you’re …

No matter what type of Advanced TV provider you might be looking for, you’ll be armed with the questions you need to ask, as well as the context to understand the types of answers …

Diagnose the performance of your TV campaigns and see how you can evolve your advertising strategy.

Zicam’s VP of Marketing, Lori Norian, develops a smarter approach to TV advertising and drives huge growth for her business.