As adtech invades the world’s living rooms and media screens, it needs to clean up what it currently does poorly and shift to celebrating consumer value, not unicorn status.

As the Activate Technology & Media Outlook for 2022 makes clear, viewers prefer both traditional TV and ad-supported CTV streaming services. Brands should, too.

The costs of digital ads are skyrocketing, so there’s never been a better – or more urgent – time for brands to shift their digital dollars to television. Here’s what you should de…

With Amazon now manufacturing its own smart TVs, it seems inevitable that they'll eventually give them away as part of a bundled service of Prime and others of its products.

Google’s third-party cookie-blocking has left digital publishers and advertisers struggling to adjust their data strategies to address consumer privacy concerns while still collect…

If we're lucky, the kerfuffle between Nielsen, the Video Advertising Bureau and the MRC will kill the GRP as the primary planning, buying and measurement metric for TV advertisers…

TV advertising case study highlighting how a leading financial services company reached untapped audiences on CTV thanks to Simulmedia.

It may feel chaotic trying to identify last-minute opportunities to put a bow on Q4 campaigns, but it’s not too late. No matter your TV experience or lack thereof, our guide and ca…

Our tips and campaign blueprint will serve as a helpful guide to how TV can enhance your marketing strategy for Q4, while also preparing you for the New Year.

All of us in advertising and media must continue to grapple with the multi-pronged challenges of an ongoing global pandemic, an increasingly digital world that creates both extraor…

TV advertising case study showing how a streaming platform drove targeted awareness for the premiere of its new true crime docuseries on national TV.

There is only one advertising model that recognizes players as true contributors to game economies, turning their time and attention into a valuable currency for them to “spend” on…