Thanks to the success of “Vans World,” we may soon see an explosion of high-quality game experiences brought to players for free, courtesy of brands, on metaverse platforms like Ro…

This pandemic has proven to us that teams can accomplish extraordinary things working remotely, heavily supported by amazing technological innovations. That said, there are some re…

Nielsen’s TV measurement is not going away. But digital-born players with media measurement products in line with where media consumption and ad spend are going will pick up a lot …

We’re in the midst of a massive shift from linear TV viewing to streaming video viewing. One would hope that as we enable viewers to watch studio-produced premium content in an on-…

In-game advertising is often considered to be a scary proposition. But surveys of console and PC gamers across the top premium and F2P games reveal that over 77% of players welcome…

If you’re relying solely on digital to meet your needs, you’re not really trying to build a brand, widen the top of the funnel and bring more people through it. That’s where the po…

Mark Zuckerberg has declared that Facebook will reorganize from a social network into a metaverse company within five years. But what, exactly, does metaverse mean? And where does …

Find out how to use TV and video to raise the tide of all your marketing channels in this free webinar presented by StatBid. Phil Sandler, Head of Marketing and Growth for Simulmed…

Despite all of the massive technological leaps and upheavals over the past 80 years, TV remains the ideal medium for brands to tell their stories, demonstrate their value, sell pro…

The growth of CTV ad spend is going to be huge as more Americans stream their TV content through internet-connected dongles and apps. However, viewing of TVs connected to set-top b…

Simulmedia fuses time-proven, data-driven insights and machine intelligence to plan targeted TV ad campaigns that help networks and streaming services drive viewers to their progra…

Can television win as retailers shift customer-acquisition money from real estate to advertising? Only if it can overcome some big challenges in order to win in an online-commerce-…