Jeff Storan is Vice President of Marketing at Simulmedia. A marketing veteran and product strategist with more than fourteen years experience spanning television, digital advertising and web analytics, Jeff articulates Simulmedia’s vision for a data driven audience targeted TV advertising marketplace and its implications for marketers. Previously, Jeff was responsible for Media Products and launched Simulmedia’s offerings for TV networks. Before Simulmedia, Jeff was responsible for AOL’s Behaviorally Targeted advertising products and audience segmentation. He arrived to AOL via its acquisition of TACODA in 2006 where he led several privacy-centric product initiatives and instituted improvements to the data network’s opt-out mechanism. Prior to his TACODA tenure, Jeff led product strategy for Acquire Systems, a web analytics technology shop specializing in close measurement of marketing ROI for financial services giants like MasterCard, Visa, and JPMorganChase. Jeff has a BA in Economics from Oberlin College and lives in Brooklyn with his wife and twin sons.
Guilty TV Pleasure
I watch more European club football weekend mornings on NBC Sports, Fox Sports and beIN Sports than I care to admit.
Buying Styles - I always check the ingredients and nutritional content of food products before I buy them.