Pam Lifford, President, Warner Bros. Global Brands and Experiences, leads Warner Bros. Consumer Products, DC, Themed Entertainment and Global Franchise businesses.
Under Pam’s leadership, GBE operates with a “never go dark” fan-centric model, offering fans compelling opportunities 24/7, everywhere they interact with Warner Bros.’ iconic characters and franchises across key WarnerMedia units, including WBCP with HBO and Cartoon Network licensed properties, Themed Entertainment and DC. Lifford joined the Studio as President, Warner Bros. Consumer Products in February 2016 where she marked 47% revenue growth in year one.
Deeply committed to participating in the community, Lifford has supported various philanthropic organizations including serving on the Providence Saint Joseph Board since 2018.
With more than 25 years of experience, Lifford is widely respected across the industry and was recently installed in the LIMA Hall of Fame. Lifford has also held key positions at Disney, Quiksilver, Inc, Road Runner Sports and Nike.