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What remnant TV advertising is and why it’s important to the TV ecosystem

Data-driven linear series

This video delves into the traditional role of infomercials and direct response ads, their benefits, and the challenges they face in a changing media environment. Discover why, despite its historical significance, Remnant Advertising is grappling with issues like dwindling inventory, lack of targeting, and uncertainty in complementing brand strategies. Learn how it still serves as a gap filler in TV campaigns but may not be the strategic choice for enhancing brand performance metrics in the modern advertising era.

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