Transparency is needed for a healthier TV ecosystem. Read the Advertiser's Bill of Rights for Transparency in TV.

Simulmedia Live with Brian Wieser from GroupM

Published: Apr. 03, 2020

Brian Wieser, Global President of Business Intelligence at GroupM, joined us remotely from Portland, Oregon to discuss the ways that marketers can navigate this crisis and prepare for the world beyond. He shares lessons we have to learn from China and other countries for how the crisis may play out in the United States and how marketers can realistically prepare.

Perhaps most importantly, he shares how marketers can be useful to society during this time and what their agencies can do to help their efforts. Only by helping society get through this safely and quickly can we accelerate the path to full recovery, physically and financially.