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How Crown Media Wins With Viewers, Advertisers and the Christmas Season

Marissa Guzzo
Marissa Guzzo
Published: Dec. 20, 2019

We're joined by Bill Abbott, President and CEO of Crown Media Family Networks, the parent company of Hallmark Channel, Hallmark Movies & Mysteries and more. Bill will bring his 30 years of leadership experience in cable to Crown Media's process of creating original content, expansion of viewership through new channels and genres, his opinion on TV viewership trends, and more.

Topics during the livestream include strategies and tactics Crown Media uses to expand overall viewership, how Crown Media assesses the health of their business, the transformation Bill has led toward original content and the resulting impact on viewership, and advice for new-to-TV advertisers who are just getting started and experienced TV advertisers that want better results.