Convert New Viewers to Returning Program’s Premiere

The Challenge

A large cable network needed to promote the season premiere of a returning drama series. The network
wanted to target viewers of two similar shows who may never have watched the returning series
in order to increase ratings for the second season.

The Simulmedia Solution

Custom Target

Run a two-day campaign, targeting M18-49 who have watched at least one episode of either of the two ‘look-a-like’ programs.
Prediction

Analyze past viewing data of the client’s target audience and predict the audience’s future viewing behavior to optimize the campaign’s performance.

83%

Simulmedia converted 83% more custom target viewers than the next highest converting network on the plan.

135k

Simulmedia converted over 135k M18-49 viewers to the season premiere.
80k

Simulmedia converted over 80k custom target viewers to the season premiere.
$0.74

Simulmedia had a cost per converted viewer of $0.74 for M18-49 and $1.24 for the custom target.