This QSR relies on contextual TV advertising to drive sales, but it was being outspent by the competition and needed a cost-efficient way to reach likely customers. The QSR wanted to increase earnings and grow their market share through a more targeted, audience-centric approach to its TV advertising.
Using our VAMOS platform, we created a custom target and predicted where to find them across national TV.
Match third-party credit card transaction data to TV viewing data to determine TV’s impact on purchases made at the QSR, and at its competitors.
Simulmedia’s campaign drove customers to the restaurant with an 89% lower cost per conversion compared to the client’s other TV media.
Simulmedia’s campaign drove a 10x higher return on ad spend than the client’s other TV media.
Simulmedia’s campaign drove customers to the restaurant at a 68% higher rate compared to the client’s other TV media.
Overall, the client’s TV campaign increased purchasing behavior by 110%, higher than both of its top competitors.
Re-defining the target audience to Males 18-34 because they were most responsive to the creative, compared to other demographics
Reallocating 30% of its next TV campaign budget to Simulmedia which, after a simulation analysis, is projected to increase the client’s return on ad spend by over 50%