Simulmedia has partnerships with several data-driven agencies who, upon seeing the power of Simulmedia’s advanced TV tech and access to inventory, have taken the leap into TV and b…

Simulmedia provides end-to-end solutions for TV advertisers, we decided to focus on what many consider the end of that process first: attribution. Specifically, we talked about the…

CBS and Simulmedia have partnered to explore the reach and frequency imbalance currently affecting TV advertising in this whitepaper.

The company had some success acquiring customers through digital advertising, however, their TV advertising, which was based on a contextual buying strategy, was not generating eno…

This mobile gaming company turned to Simulmedia to win back lapsed customers and acquire new players. Simulmedia solved for this by bringing a data-driven, targeted approach to TV …

On-demand webinar features Radha Subramanyam (Chief Research & Analytics Officer at CBS) and Matt Collins (SVP, Marketing at Simulmedia) as they reveal the imbalance of not enough …

In order to compete in the rising direct to consumer economy, established brands need to capitalize on their strengths while changing how they relate to their end consumers. The go…

The Super Bowl is a huge opportunity for advertisers, so we conducted an experiment to deliver a media plan that would reach more of a particular audience watching the Big Game but…

Join Simulmedia's chief technology officer, Kyle Hubert, as he breaks down the difference between audience-based media planning and index-based planning.