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Unveiling Spring Break TV Advertising Secrets: Targeting College Student Viewership

As spring break planning kicks into high gear, advertisers want to ensure their message reaches the right audience at the right time. TV advertising provides the reach and impact t

Measure how linear TV drives net new conversions

Feature: Incremental Lift Studies for Linear

Measure how linear TV drives net new conversions

TV+® measures true conversion lift from Linear TV campaigns, distinguishing what TV drove, not just touched.

Measure CTV advertising’s impact on your goals

Measure CTV campaign impact precisely with digital tracking linking ad exposure to action, a level of detail not possible with traditional TV.

Elevate your Execution on TV

Value driver: Trusted partner

Elevate your Execution on TV

Trust Simulmedia for TV excellence, unified reporting across networks & DSPs. Elevate your linear and CTV expertise to grow your business.

Engage strategic audiences on TV

Value driver: Find strategic audiences

Engage strategic audiences on TV

Simulmedia helps target audiences beyond demographics using psychographic, behavioral, and geographic insights for relevant ads.

Find Incremental Audiences with TV+ Reach Extender

Simulmedia's Reach Extender maximizes ad reach without overspending, avoiding ad fatigue and ensuring incremental reach with in-depth reporting.

Drive the Best Outcomes from Connected TV

Feature: Automated Optimization

Drive the Best Outcomes from Connected TV

Optimize CTV campaigns with automation. Avoid manual, time-consuming efforts that lead to sporadic updates and suboptimal results for better outcomes.

Are your CTV campaigns truly driving incremental lift?

Feature: Incremental Lift Studies for CTV

Are your CTV campaigns truly driving incremental lift?

Measure your CTV campaign's true impact on KPIs with Simulmedia's Incremental Lift Studies. Set up easily for visitors, conversions, or app installs.

Holiday Marketing Strategies: How Advertisers Can Get Ahead in 2023

As the holiday season approaches, savvy advertisers are gearing up to navigate a dynamic and competitive landscape. We explore key trends, tactics, and insights that will empower a

TV Advertising Unwrapped: Your Guide To A Successful 2023 Holiday Season

‘Tis the season for advertisers to start planning their holiday campaigns. We've created this guide to ensure you can make the most of your ad budgets – and outfox your competition