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As spring break planning kicks into high gear, advertisers want to ensure their message reaches the right audience at the right time. TV advertising provides the reach and impact t…

Feature: Incremental Lift Studies for Linear
Measure how linear TV drives net new conversions
TV+® measures true conversion lift from Linear TV campaigns, distinguishing what TV drove, not just touched.

Feature: CTV Attribution
Measure CTV advertising’s impact on your goals
Measure CTV campaign impact precisely with digital tracking linking ad exposure to action, a level of detail not possible with traditional TV.

Value driver: Trusted partner
Elevate your Execution on TV
Trust Simulmedia for TV excellence, unified reporting across networks & DSPs. Elevate your linear and CTV expertise to grow your business.

Value driver: Find strategic audiences
Engage strategic audiences on TV
Simulmedia helps target audiences beyond demographics using psychographic, behavioral, and geographic insights for relevant ads.

Feature: CTV Reach Extender
Find Incremental Audiences with TV+ Reach Extender
Simulmedia's Reach Extender maximizes ad reach without overspending, avoiding ad fatigue and ensuring incremental reach with in-depth reporting.

Feature: Automated Optimization
Drive the Best Outcomes from Connected TV
Optimize CTV campaigns with automation. Avoid manual, time-consuming efforts that lead to sporadic updates and suboptimal results for better outcomes.

Feature: Incremental Lift Studies for CTV
Are your CTV campaigns truly driving incremental lift?
Measure your CTV campaign's true impact on KPIs with Simulmedia's Incremental Lift Studies. Set up easily for visitors, conversions, or app installs.

As the holiday season approaches, savvy advertisers are gearing up to navigate a dynamic and competitive landscape. We explore key trends, tactics, and insights that will empower a…

‘Tis the season for advertisers to start planning their holiday campaigns. We've created this guide to ensure you can make the most of your ad budgets – and outfox your competition…

