TV Media Planning and Buying
Simulmedia makes your cross-channel TV and video advertising work harder and smarter. We're committed to helping brands, networks, and agencies with all their television media planning and buying needs.
Through our Performance TV® offering, our managed services team eliminates the complexity and friction in television advertising, enabling marketers to launch campaigns on linear and connected TV more quickly, cost-effectively, and reliably than any other available solution.
TV Media Planning That Will Maximize Reach & Eliminate Wasted Impressions
If you’re looking for long-term, durable growth, our team will help you reach more potential customers while building long-lasting brand awareness.
When someone sees a commercial that tells our story, they get engaged with it and we get some awareness consideration. That micro-moment is critical and part of the journey as much as it is when you want to press the buy button to a basket.
Guaranteed Audience Delivery
No matter your audience, Simulmedia guarantees you’ll reach them. That's because your plan will go beyond standard network and daypart rotators to zero in on the spots that will maximize audience reach.
Cross-Channel Unique Reach
Our holistic, cross-channel campaign planning and management, utilizing our proprietary TV+® platform, empowers you to drive unduplicated reach across linear TV and connected TV.
TV Media Buying - Drive Measurable Results with Impact You Can Prove
Every dollar you’re putting into TV and video advertising should be deliberate and data-driven. With the TV+® advertising platform, Simulmedia allows you to rapidly test, learn and optimize to efficiently produce the best results and deliver on your KPIs.
We look at three main components: how much traffic are we driving to our website and how many applications are started, the number of app downloads, and the number of visits to the hiring site by employers. TV was very effective and efficient at being able to deliver all of those KPIs, especially driving application starts.”
Plans Built to Perform
Create custom audiences from your website visitors, or 1st- and 3rd-party data sets. As conversions happen on your site, Simulmedia gets better at delivering ads to people more likely to take action.
More Customers, Less Waste
Our predictive TV+® platform tracks the top-performing ad inventory in real time to optimize campaigns in mid-flight. In this way, we’re upending the traditional “spray and pray” approach.
See What Simulmedia Can Do For You
We make TV and video work better for brands and agencies of all sizes.
Turn TV and video advertising into outcomes with the speed, flexibility and precision necessary to grow.
We complement your TV and video planning, buying and activation or we can handle it for you, if desired.
Ready for a TV Media Planning & Buying Solution to Reach More Audiences?
Get started by contacting sales or by requesting a demo of our unique TV+® platform to learn more about how Simulmedia can help you reach and unlock audiences across channels.