Solutions

TV Media Planning and Buying

Simulmedia makes your cross-channel TV and video advertising work harder and smarter. We’re committed to helping brands, networks, and agencies will all their television media planning and buying needs.

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TV Media Planning That Will Maximize Reach & Eliminate Wasted Impressions

If you’re looking for long-term, durable growth, our team will help you reach more potential customers while building long-lasting brand awareness.

When someone sees a commercial that tells our story, they get engaged with it and we get some awareness consideration. That micro-moment is critical and part of the journey as much as it is when you want to press the buy button to a basket.

Robert Tas

Chief Growth Officer, 1-800-Flowers

Maximize audience reach across linear TV, connected TV and games.

Guaranteed Audience Delivery

No matter your audience, Simulmedia guarantees you’ll reach them. That's because your plan will go beyond standard network and daypart rotators to zero in on the spots that will maximize audience reach.

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Cross-Channel Unique Reach

Our holistic, cross-channel campaign planning and management, utilizing our proprietary TV+^® platform, empowers you to drive unduplicated reach across linear TV and connected TV.

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Competitive Insights

Gain market share by getting a view into where your competitors are advertising and who they’re reaching. Simulmedia's platform will help you turn these insights into action.

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TV Media Buying - Drive Measurable Results with Impact You Can Prove

Every dollar you’re putting into TV and video advertising should be deliberate and data-driven. With the TV+® advertising platform, Simulmedia allows you to rapidly test, learn and optimize to efficiently produce the best results and deliver on your KPIs.

We look at three main components: how much traffic are we driving to our website and how many applications are started, the number of app downloads, and the number of visits to the hiring site by employers. TV was very effective and efficient at being able to deliver all of those KPIs, especially driving application starts.”

Shaun Farrar

Senior Director of Media, Monster

Plans Built to Perform

Create custom audiences from your website visitors, or 1st- and 3rd-party data sets. As conversions happen on your site, Simulmedia gets better at delivering ads to people more likely to take action.

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More Customers, Less Waste

Our predictive TV+^® platform tracks the top-performing ad inventory in real time to optimize campaigns in mid-flight. In this way, we’re upending the traditional “spray and pray” approach.

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Fast Testing and Optimization

Simulmedia ties exposure to action, reporting on the business metrics you care about in our performance dashboard. Simulmedia will test variables like creative and spot length, and then quickly optimize accordingly.

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See What Simulmedia Can Do For You

We make TV and video work better for brands and agencies of all sizes.

Advertisers

Turn TV and video advertising into outcomes with the speed, flexibility and precision necessary to grow.

Agencies

We complement your TV and video planning, buying and activation or we can handle it for you, if desired.

Entertainment Marketers

Reach the right audience in the most efficient way possible to drive awareness, viewership, site visits and subscriptions.

Ready for a TV Media Planning & Buying Solution to Reach More Audiences?

Get started by contacting sales or by requesting a demo of our unique TV+^® platform to learn more about how Simulmedia can help you reach and unlock audiences across channels.

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