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Test, learn and scale with TV advertising.

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Give Your Team The Tools They Need To Work Faster And Smarter

  • Audiences

  • Planning

  • Activation

  • Analytics

Strategic Targeting

Use attributes from Nielsen and MRI to build a target audience of likely customers, or create audiences from Oracle Data Cloud, NCS, and Experian data sets. Want to use 1st party data instead? With Transparent TV, you can.

LEARN MORE ABOUT OUR DATA PARTNERSHIPS

Reach-Maximizing Software

Powered by our VAMOS® platform, Transparent TV™ leverages a reach-optimizing algorithm to find more of your strategic target, no matter what they’re watching. A typical campaign could feature thousands of spots across upwards of 50 networks—which is exactly what you need to reach a fragmented audience.

Flexible Activation Options

Choose from multiple ways to quickly and easily activate against a target audience with total transparency. Before you commit, you’ll see the projected GRPs, impressions, reach, frequency, and a breakdown of campaign costs. Learn more about our activation options below.

Actionable Insights

Turn hours of work into minutes with media reporting tools that help you explore the campaign performance of your brand across multiple cuts of data at the network, program, and spot level. Then, see how your campaigns stack up compared to those of your top competitors.

Strategic Targeting

Use attributes from Nielsen and MRI to build a target audience of likely customers, or create audiences from Oracle Data Cloud, NCS, and Experian data sets. Want to use 1st party data instead? With Transparent TV, you can.

LEARN MORE ABOUT OUR DATA PARTNERSHIPS

Reach-Maximizing Software

Powered by our VAMOS® platform, Transparent TV™ leverages a reach-optimizing algorithm to find more of your strategic target, no matter what they’re watching. A typical campaign could feature thousands of spots across upwards of 50 networks—which is exactly what you need to reach a fragmented audience.

Flexible Activation Options

Choose from multiple ways to quickly and easily activate against a target audience with total transparency. Before you commit, you’ll see the projected GRPs, impressions, reach, frequency, and a breakdown of campaign costs. Learn more about our activation options below.

Actionable Insights

Turn hours of work into minutes with media reporting tools that help you explore the campaign performance of your brand across multiple cuts of data at the network, program, and spot level. Then, see how your campaigns stack up compared to those of your top competitors.

Which Activation Option Is Right For You?

Self-Service

A fast way to execute advanced TV with the control you require and the visibility your clients want.

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Premium Services

A range of managed, advanced TV advertising services designed to drive better business outcomes.

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