What is CPA (cost per action) in connected TV? Find out how measuring CPA in CTV differs from digital and traditional TV.
Playing Next
Unique Reach in connected TV
Other videos in CTV metrics series
What is CPM (Cost per Thousand Impressions) in connected TV?
short Video
CPR (Cost per Unique Reach) in connected TV
What is CPR (Cost per unique reach) in connected TV.
short Video
ROAS (Return on Ad Spend) in connected TV
What is ROAS (Return on Ad Spend) in connected TV?
