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ROAS (Return on Ad Spend) in connected TV

CTV metrics series

Find out why ROAS (Return on Ad Spend) is crucial for evaluating CTV advertising campaigns.

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CPM Cost per Thousand Impressions in connected TV

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CPA Cost Per Action in connected TV

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CPR (Cost per Unique Reach) in connected TV

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Conversion Rate in connected TV

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Frequency in connected TV

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