Find out why you need to measure CPM to create a TV ad strategy. Also, Jaime Singson, Senior Director of Product Marketing at Simulmedia, explains what are the cons of this metric.
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CPA Cost Per Action in connected TV
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What is CPM (Cost per Thousand Impressions) in connected TV?
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CPR (Cost per Unique Reach) in connected TV
What is CPR (Cost per unique reach) in connected TV.
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ROAS (Return on Ad Spend) in connected TV
What is ROAS (Return on Ad Spend) in connected TV?
