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CPM Cost per Thousand Impressions in connected TV

CTV metrics series

Find out why you need to measure CPM to create a TV ad strategy. Also, Jaime Singson, Senior Director of Product Marketing at Simulmedia, explains what are the cons of this metric.

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CPA Cost Per Action in connected TV

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CPM Cost per Thousand Impressions in connected TV

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CPA Cost Per Action in connected TV

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