TV’s Holy Grail Moment

Description

Television’s holy grail moment is here with Simulmedia’s ability to close the loop on linear television advertising, from impression to impact. We set the stage by looking at TV advertising’s evolution, and explain what taking a digital approach to television means. TV advertising is now in a position to be a truly predictable, powerful, and profitable marketing channel. Featuring interviews with experts from Oracle Data Management Platform and Campbell’s Soup Co.

Sample from White Paper

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