Fragmentation, Data, and The Future of Television Advertising

Brands are tuning in to TV again, and while the format is still a prime way to acquire customers, marketers will need a new allocation strategy to maximize reach. Michael Zimbalist, CMO at Simulmedia, writes for ANA Magazine about TV’s bounceback, what it means to optimize advertising for reach, as well as sits down with Trish Mueller (former CMO at The Home Depot) about rethinking traditional TV advertising.

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