Latest Blog Posts & News
Five perspectives from past Simulmedia Live guests to take to heart (and to your CMO) when mapping out your Q3 plans.
Brad Berens, Editor-in-Chief and SVP of the IAB, joined us to discuss how consumer behaviors are changing during the pandemic, and will be permanently changed after this passes.
Media veteran Eric Fischer discusses how brands and their agencies should adjust to this new reality to get out-sized results from their media investments.
Jeff Jarvis joins us to explain the vital role advertisers have in supporting journalism when we need quality reporting more than ever - and why advertisers shouldn’t block ads fro…
Simulmedia is determined to help marketers by showing them it’s still very possible to reach their target audiences (better yet - even more of them) without live sporting events ac…
Campaign Diagnostics allows brands and agencies to use our TV attribution and reporting capabilities to help you analyze your campaign and find more pockets of opportunities for gr…
We run experiment selecting two highly sought-after audiences brands would likely reach during March Madness, and see how brands can reach these audiences across national TV for a …
David Kirkpatrick, Techonomy, covers the conflation of power of companies like Amazon, Facebook and Google, why digital marketers that rely on these entities time and time again re…
A glossary of common and commonly confused TV advertising terms. Get a better understanding of TV vocabulary to assist in making decisions on TV advertising.
Dave Morgan joins The Conversational Podcast with Julie Roehm to peel back years of corporate experience to reflect on his small-town origins in Western Pennsylvania where the deer…