After running digital-centric campaigns for years, this mobile gaming company had run out of room to scale. Looking for additional ways to reach both new and existing customers, and to get those customers to monetize at a higher rate, they turned to Simulmedia.
We used our advanced TV software to match the client’s first-party customer data with our nationally representative viewing panel to create a custom target audience.
We developed a detailed forecast of the programs their existing customers were predicted to watch during the campaign, fueling a reach-maximizing media plan that called for advertising on 53 networks.
The campaign drove a $1.31 return on ad spend from a 4.5X greater monetization rate and increased in-game spending.